Smelly Telly

Radio Times included a scratch-and-sniff card to accompany the latest BBC TV series Filthy Cities.



The cards were available in the Radio Times and can also be picked up in local libraries while stocks last.



The programme sees Dan Snow investigating the development of three cities, London, Paris and New York - all of which turn out to have a decidedly filthy past.

Scent Marketing Today


Scratch 'N Sniff Card Enhances TV Show

BBC in the United Kingdom has partnered with The Aroma Co. to distribute scratch 'n sniff cards to go with their new television show, Filthy Cities
Residents and visitors to these cities hundreds of years ago had to deal with rotting corpses, bedpans, sewage and a variety of other unpleasant smells. These smells can now come to life to modern viewers thanks to the scratch 'n sniff cards that BBC and the Aroma Co. will be distributing
Read more at scentmarketingtoday.blogspot.com
 

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